How it Works
In the world of charity, good intentions often lead to wasted capital. We believe that if you’re going to give, you should give where it counts the most, and we've partnered with the experts to make that happen.
We pledge 50% of our net profits to Effective Altruism Australia (EAA).
Why Them?
Because they are the Australian partner of GiveWell, the gold standard in charity evaluation.
EAA identifies high-impact interventions that offer the highest return on investment for humanity.
We don't choose charities based on what's "trending" or what matches our packaging. We choose them based on data.
Impact You Can Measure
We donate to Effective Altruism Australia’s Top Charities Fund—which means your money doesn’t go to “good intentions.” It goes to programs that are consistently proven to maximise the value of your dollar. Every quarter, they re-check the evidence and redirect funding to where it can do the most good.
What Your Purchase Actually Does
When money moves through the Top Charities Fund, it typically goes to proven global health interventions—like malaria prevention, seasonal malaria prevention medicine, vitamin A supplementation, and incentives that increase childhood vaccination. These are practical, on-the-ground programs with outcomes you can understand: fewer children getting sick, fewer families losing loved ones, and healthier early years that change a lifetime trajectory.
Backed By Serious Research (not just good vibes)
Funding decisions are guided by independent charity evaluators and academic evidence—most notably GiveWell, whose recommendations are supported by 70,000+ hours of research every year and published in transparent, detailed reports. That means your donation isn’t just “doing good”—it’s directed to the programs most likely to save or improve the most lives per dollar.
Smoke and Mirrors Aren't Welcome Here
EAA prioritises charities that are willing to open their data and operations for scrutiny, so impact claims can be checked and trusted. They also assess “room for more funding”—whether extra donations will translate into real additional impact right now, not sit idle or hit capacity limits. Your money goes where it can actually be put to work immediately.
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